If you build it the right way they will come

This is Article #1 in a series discussing how to build your website or blog the right way to make sure you get adequate traffic and make sure you are getting paid!

I’m sure you have heard the equation Traffic = Revenue.

This is true. You can’t earn revenue without driving to your website. What many marketers don’t realize is they need to drive targeted traffic to increase revenue. Many marketers try to join every directory and optimize their site or blog for every single possible search term they can get. The problem with this is the traffic is not targeted. Although your stats may look good, they are going to bloated with irrelevant, untargeted traffic.

What traffic is the right traffic?

Good question. The answer is: What client is going to pay you for your product or service? What client will click on a Google Adsense ad? The answer is someone coming to the site for the right reasons. Lets say you have a blog talking about the latest Wii games. It would make sense to write your blog posts to make sure the traffic that comes in is relevant to gaming. If your posts are optimized for cooking or web design, inadvertantly, you are going to get traffic, but it will be likely the visitors will not click your affiliate links.

Get a good stats or analytics package.

It’s important to know what traffic is coming to your site. Make sure you have an adequate statistics package on your server backend so you can see who is coming to your site and how long they are staying. Google Analytics is a free service that offers very comprehensive statistics. If you have a Wordpress blog or website, you can use a nice Wordpress Statistics plugin that is offered through the plugins section of the site.

You will read about so many different ways of driving traffic to your site. This series of blog posts that I am writing will help you gain relevant traffic using the methods I have used.

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Thanks for reading and good luck driving traffic to your websites or blogs!